Engagement is a term originally from English that, in Spanish, is us to determine the commitment establish between a brand and its audience in the different communications they produce with each other.
Eric Mafra
Jul 1, 20 | 11 min read
concept of engagement and why it is important
Reading time: 9 minutes
Engagement is a factor that companies and their marketing teams are paying more and more attention to , as it is associat with sustainable positioning and good brand management.
However, for some organizations, this is a difficult element to measure and achieve, as they do not know or apply specific practices that promote a higher level of commitment among customers and the general public.
In fact, many marketing teams are still not entirely clear about what this relatively new concept is about, and its scope in digital environments.
All of this motivat us to produce this comprehensive
guide, in which we will review everything from essential aspects of the concept, such as its definition and types, to the most in-depth and practical topics, such as the best Engagement strategies and the keys to measuring it.
Join us!
What is Engagement?
Engagement can be defin as the level of commitment that consumers and users have with a brand , and this goes beyond the purchase of its products or services.
Among other things, it involves constant macau email list 150000 contact leads interaction, trust, and even empathy with the company’s values, perceptions, and messages. This translates into long-lasting, sustainable, and deep relationships, bas on sensitive purchasing experiences .
On the other hand, Engagement is not something that happens overnight. It is a consolidation that brands achieve after multiple efforts, strategies and actions aim at conquering, captivating and eliminating annoyances or friction points.
This important concept has grown and expand thanks to digital transformation and, especially, social networks and other mia that allow constant interaction with users.
In digital environments, engagement is a tangible element that can be stimulat daily and measur through metrics, indicators and the quality of interaction.
What types of Engagement exist?
The scope of Engagement is such, especially in the digital environment , that it is an indicator that can be classifi into different types, such as:
Customer Engagement
This aspect of Engagement refers to the commitment and interaction dynamics of a customer over time or during their relationship cycle with a company .
Employee Engagement
Yes, Engagement is a factor that can also be present
in employees and collaborators.
This concept encompasses the emotional and how to create an email marketing countdown campaign human commitment that an employee has with the company in which he or she works, beyond the employment relationship and the payments that link him or her to it.
User Engagement
Simply put, we can say that this metric shows how “hook” the user is with the brand’s different interaction and communication channels , as well as with the different elements of its digital presence in general.
Social mia engagement
This indicator qualitatively shows the positioning in these networks , as it is not only bas on the number of replicas and the size of the communities, but also assesses the quality of the interactions, the acceptance of the messages and the perception of the audience in general.
How to measure Engagement in Marketing?
As we mention above, Engagement is something tangible, which you can determine precisely through different metrics and indicators .
At the same time, it is a broad element that covers different aspects of the digital environment and the relationship between a brand and its users and consumers.
Specifically, below we will show you how to cmo email list measure the level of engagement across different channels and contexts.