Formatting is a critical part of email marketing that you should never ignore. Whether you want to send a sales email to potential customers, promote your latest offers, or correct format run content marketing campaigns , you should pay special attention to the format of your emails.
Formatting your emails correctly makes your email look professional and easy to read. It also helps you convey your message clearly to the recipient . If you’ve always wondered how to properly format your emails, here are the parts that make up the email format and tips for using them correctly in your next campaign.
The subject of the email
Most sales emails go unopened or end up in the trash because their subject lines aren’t compelling enough. Before you hit the send button, format your subject lines using the tips below.
Be concise and get straight to the point
Keep the number of characters between 50 and 75
Customize it for each potential client
Highlight your potential customers’ pain points
Use emojis (without overusing them) to make your email personal
Avoid words that trigger spam filters
Avoid overpromising in your subject line
Use the subject line to inform your recipients what to expect and set the tone for the content of the email.
The body of the email
The body of the email cameroon phone number list should contain the main message you want to send to your recipients. You should acknowledge your recipient, include the value proposition of that email, and add a call to action.
Besides these three components, what else should you include in the body of your emails?
Keep your content short and to the point. Yes, you can include a lot of content in the body, but research shows that emails with 50-125 words get a higher response rate.
Break your content into short paragraphs.
Use simple words to facilitate understanding.
Proofread for typos and grammar errors.
Avoid overly informal words and phrases.
Includes a formal closing.
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The call to action (CTA)
CTA (Call-to-Action) is guide to writing effective thank you emails vital in email marketing because it tells your recipients what action you want them to take. CTAs, when used well, increase click-through rates, which helps you achieve better results and revenue.
Don’t include more by lists than one CTA
If your CTA is button-based, don’t use the background color of your CTA button. Use a different color to make it stand out.
For a link-based CTA, use a different font color to distinguish it from the email content.
Create white space around a button-based CTA to avoid distractions and grab your reader’s attention.
Test your links and make sure they lead to the correct pages.