“Journey” is a popular word these days. We hear it used to describe someone’s spiritual journey or a sudden obsession with wellness. But for marketers, understanding the definitive guide journey is more concrete. It’s about identifying the actual steps customers take when interacting with our brand.
Our customers’ motivations, their understanding of what we do and why it is important to them, are at the core of all our efforts. Therefore, it is absolutely essential that we know what their journey is like, especially if we want to influence it.
Having a customer journey map will help you understand all the possible action steps your customers can take in relation to your brand. There are a lot of moving parts and things to consider, so let’s start by diving into why it’s important to have a customer journey map.
The value of a customer journey map
You may think you know your customers like the back of your hand. But you still need to clearly identify the possible paths they take. Doing so can ensure you’re covering all bases and help you uncover some unknowns you may not be aware of. And not only that, but it can help create a better customer experience , which we all know leads to a more harmonious relationship.
These are some of the benefits of mapping the customer journey.
1. It will strengthen your content marketing
Inbound marketing is a more passive approach to selling your business. Instead of going out in search of your next customer, which is an outbound tactic, you attract ghana phone number list customers to you. It puts your customers in the driver’s seat, so to speak.
But how do you do this? Most modern consumers do their own research on the internet before making a purchasing decision. So, when you create content, you are creating that research material for your consumers to find and research. You are helping them make their purchasing decisions. But to create the right content, you need to know their behavior and what appeals to them the most. Mapping out the customer journey will help you improve your content marketing strategy so that the content you create is not only valuable to you, but to your customers as well.
2. You will reduce costs if you focus on Inbound Marketing
Outbound marketing is not the most cost-effective method of selling. You have additional salaries to pay, as well as the added expense of sending them to conferences and events to get more attention for your company. They also need a kit, collateral, and other sales materials to help them in face-to-face meetings.
Plus, outbound sales tactics aren’t as effective as they used to be. Only 18% of marketers believe that outbound practices produce higher-quality customers. If the sales tactic you’re using isn’t producing high-quality customers, chances are those prospects aren’t converting either. And if your prospects aren’t converting into customers, then you’re wasting money on outbound efforts.
It doesn’t cost you a cent to nurture your inbound leads . All you have to do is provide them with the content they’re already creating. And by mapping out their journey, you’ll be able to identify the most optimal content to send and the time to do it.
3. Your entire company will know your customers better
Each department in your company has specific tasks and goals. It’s easy for each of them to become siloed, forgetting who’s at the heart of the business: the black friday: these brands are no longer participating! consumer. When creating a customer journey map, marketing and sales teams aren’t the only departments that can benefit from it. Knowing the ins and outs of your consumer—the actions they take on your website, the content they download, and how ao lists they ultimately make their way through the funnel—is beneficial to everyone in your company. You can share the map with your entire team, which can help them provide better customer service and understand how certain departments, like sales and marketing, achieve their goals.
So there you have it. Mapping out the customer journey is important. But how do you go about creating one?
Creating a Customer Journey Map
Well, there are many ways to build one, and it mostly depends on what works best for your company, goals, and capabilities. There are three main types of customer journey maps:
Current State: Focuses on consumers’ current thoughts, actions, and feelings as they interact with your brand.