Digital advertising marketing could face major challenges in 2023, especially as many businesses cut their budgets due to the recession.
Insider Intelligence analyzed crucial data on the investments that could be made in advertising over the next few months, and the conclusions were shocking.
This year, marketers will face many complex situations, including social media Digital advertising stagnation and economic contraction.
Digital advertising marketing: 5 facts you don’t want to miss
Analyzing our economic environm paraguay consumer mobile number list ent is essential to perfecting our marketing objectives.
Any entrepreneur, businessman or business owner needs to analyze the market and kit to build your industrial marketing plan for 2021 current financial situation to make smarter, more strategic and better decisions.
That’s why I thought it was appropriate to share with you these five facts about digital adverti aleart news sing marketing that could help you optimize your marketing efforts this year:
1. Investments in online advertising will suffer a billion-dollar cut
In 2023, digital advertising investments will be significantly impacted.
The cut in advertising spending in the United States would be $5.51 billion, due to several critical and decisive factors, such as:
The inflationary spiral.
Apple’s privacy changes.
Disabling third-party cookies promoted by Google.
The tightening of the regulatory environment.
The financial recession.
Taking this projection into account, we could infer that we will not face an advertising apocalypse in the remainder of the year (specifically in the digital field).
But we cannot be blind to this either. This potential cost reduction, estimated at $5 billion in the United States alone, would have a real impact on many companies.