Email marketing is king a reason: it gives you $40 for every $1 spent. That’s a 4,200% ROI!

Email marketing services are the most important strategic tools that build strong customer relationships during the buyer’s journey.

In this article, we analyzed the best email marketing services and tools currently on the market, so you can choose the best one for your team.

What is an email marketing service?

Email marketing is the practice of sending targeted emails to a group of recipients to promote products, services, or content.

It aims to build relationships, engage customers, and drive conversions.

An email marketing service, or email service provider, is a software platform that can be purchased to build customizable templates, send campaigns, and gather data.

One of the best features of an email marketing service is its ability to segment your mailing list into specialized groups.

Other key activities include designing email campaigns, segmenting email lists, and tracking performance metrics.

Automation tools can streamline the process, ensuring timely and relevant communications.

Email marketing is a cost-effective strategy for reaching a large audience with personalized messages.

9 Best Email Marketing Services, Tools, and Software

1. HubSpot is the best email marketing hub if you have the budget

While HubSpot’s Marketing Hub is pretty expensive, it offers a comprehensive marketing software for automation, reporting, and campaigns.

The tool is convenient since it joins all the relevant tools in a single platform.

However, some users may have budget concerns this email marketing software is not cheap.

For them, we recommend trying HubSpot free plan which allos you to send 2,000 emails per month.

The biggest downside of a free plan is that it includes HubSpot’s branding on virtually everything — landing pages, forms and emails.

Pros:

  • CRM integration included
  • Vast selection of social media management options
  • Stellar marketing automation
  • Offers integrations with other HubSpot solutions

Cons:

  • Confusing and expensive pricing tiers
  • Steep learning curve
  • High extra fees (onboarding fee)

Pricing:

  • Professional: €880/month for 3 seats billed monthly (additional seats start at €49/month). But you have to pay one-time onboarding fee of €2,930.
  • Enterprise: €3,300/month for 5 seats (additional seats start at €75/month). But you have to pay one-time onboarding fee of €6,830.

The Verdict:

HubSpot Marketing Hub is an all-rounder email platform brazil telemarketing that works great for large teams and businesses with a budget.

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2. lemlist is the best all-in-one tool for cold emails and revenue growth

lemlist is an excellent email sending tool built for sales teams and professionals who want to turn more leads into customers and drive revenue.

lemlist users are able to find, contact, and growth hacking tricks for email marketing convert highly-qualified prospects in one place, in just a couple of minutes.

It allows you to build your lead list with verified emails, write and personalize at scale, and send cold emails that get you more customers. In email sending market, it’s hands-down the most powerful solution.

The Verdict:

lemlist surely does its work in finding you leads and helping to turn them into customers.

If your focus is cold outreach – the tool is for you. On the other hand, it may be not ideal for teams with budget constrictions.

What can be also noted about lemlist, is that its customer support team is available 24/7 and it’s one of the most responsive one in the industry, so you got all your questions covered.