In Latin America, expansion into other countries is a factor that still causes many fears among business owners and entrepreneurs. With this in mind, we have prepared this post to show you examples of internationalization of Hispanic companies and digital strategies to achieve it effectively.
Jesus Cardenas
Jun 12, 20 | 13 min read
Discover which Hispanic companies have been successful in their internationalization processes
Reading time: 11 minutes
This fear can be attributed to many factors, for example, the low savings capacity of organizations and the lack of maneuverability in turbulent scenarios such as economic recessions, inflation, among others.
However, factors such as Digital Marketing and e-commerce have made low-cost options available so that any organization wishing to expand can do so without having to invest large amounts of resources and time.
Below we will list 8 successful cases of internationalization
of Hispanic companies from various countries in the region, so that you can get a glimpse of what you can achieve despite all the obstacles.
Happy reading!
8 successful cases of internationalization of Hispanic companies
In this list, we will separate the montenegro email list 100000 contact leads cases by country, taking into account 4 nations for this point: Mexico, Colombia, Peru and Argentina.
Internationalization of Mexican companies
The Mexican brands that we will use as an example in this post are two of the most successful internationally: Bimbo and Corona.
1. Bimbo
It is perhaps one of the best-known brands in the entire Spanish-speaking world, and even in the world.
With a presence in Asia, Europe and America and more than 129 thousand employees, in 2011 it established itself as one of the most successful examples of internationalization of Hispanic companies with global sales of more than US$ 10 billion.
One of the reasons for its success has been the diversity of options it has in its product portfolio , with more than 100 variants worldwide and different brands, such as Marinela and Ricolino, among others.
The interesting thing is that to enter markets where
Spanish is not the native language, Bimbo has partnered with brands already known in these countries, in a quite successful multi-brand strategy .
This is the case in Brazil, where it appears on packages under the name Pullman (a well-known bread brand originally from that country) but with the Bimbo logo, as it is the company that owns this sub-brand.
2. Crown
Grupo Modelo, a subsidiary of the Belgian multinational AB Inbev, has managed to expand its Corona beer brand throughout the world.
Under its motto “in Mexico and the world, beer is Corona,” it has been able to position its drink in more than 170 countries, in addition to having a presence in Hollywood blockbusters such as “Fast and Furious.”
Its big leap into the international market came in 1979, when the company decided to introduce it to the American market, which quickly catapulted it to new horizons.
Back then, its completely transparent packaging black friday: these brands are no longer participating! and white label with gold trim were already its hallmarks, in addition to its unique flavor, of course.
For several years now, the brand has also stood out for its advertising campaigns in media such as TV and also on the Internet, in which it captivates the audience by simulating the experience that beer offers, with very striking visual elements.
Coronita 2012 – New image of Coronita. Boy.wmv
Internationalization of Colombian brands
Colombian brands have experienced an unprecedented rise thanks, in part, to the economic and business opening that the country has experienced in recent decades.
an example of successful e-commerce , with cg leads responsive websites and a lot of monitoring of Digital Marketing metrics.