Product descriptions are an indispensable element of an e-commerce website. Without them. Your visitors won’t know what your product does or why they ne it. But because they’re marketing copy. They can be difficult to write if you’re not a marketing expert. 6 tips for writing product descriptions for sale 6 tips for writing product descriptions for sale we’ve got you cover. Though. Marketer or not. You can learn to write a convincing product description that encourages your visitors to buy by following these useful tips: tip no.
Your goal should be to have potential customers
Focus on the most significant benefits africa email list the benefits of your product should be clear to everyone looking at your product. They are on the page because they want to know more about your product or are thinking of purchasing it. Your detail description should accurately state why someone would want to buy it. List five or more key benefits of your product. Your goal should be to have potential customers connect your product to their lives in some way. Use a mix of practical benefits that allow customers to see how the product fits into their life and emotional benefits that appeal to on a deeper level.
This means that up to 80% of the text could
Tip 2: make it scannable in a 2008 study. Nielsen norman group found IE Lists that website users will end up reading only about 20% of what’s on the page. This means that up to 80% of the text could go unnotic. And a lot of research into how people read websites has shown that walls of text on a page can push people away even further. Creating a scannable page. That is. A page with short paragraphs. One- or two-word sentences. Bullet points. Etc. – can keep people on your page by making it not seem so overwhelming to read.
