When you’re starting a business, Instagram might be the first platform that can help you build your brand – it’s unbeatable in terms of brand growth and discovery.
But as your brand grows, you’ll realize Ways Instagram it’s not just about likes, followers, and views. You have to find a way to speak directly to your customers, and get into their inbox.
Why? Because on social media
you rely on algorithms and timing to get your messages across. But with email marketing , your messages will be delivered personally. For optimal success, your marketing strategy must include both.
How to make Instagram costa rica phone number list and email marketing work together? The answer may not be so clear, so we have listed four of the best ways to bring your Instagram and email marketing together.
1. Presume Tu Feed
Creating an on-brand Instagram feed is a big effort, so why not promote it on other channels, like your email list ? People who sign up for your email marketing are already engaged. They’re customers and potential customers who may not be following you on Instagram yet, but you know they want to see more of your content (otherwise, why else would they opt in to your email marketing ?)
Many companies have a standard social media follow button placed in the footer of each newsletter, but this might not be enough to draw attention. Instead, include an image from your Instagram feed in your welcome campaigns. Welcome campaigns have an average open rate of 50% – 86% higher than a standard newsletter. Take advantage of this to promote your Instagram profile and get additional publicity.
As part of your welcome campaign
include a sneak peek of what you’ll find on your Instagram with a simpleas a call to action. Integrating your network is a simple and straightforward way to let your email subscribers know what they’re missing. Plus, including your Instagram feed in your emails is an easy way to add life and color to what would otherwise be just a block of text.
To create a share-worthy feed, use photo editing apps that let you customize filters and create on-brand content in seconds. Use email tracking software to see if your CTAs are working.
2. Turn subscribers into how to create an email marketing countdown campaign brand influencers
Recent data shows that 51% of millennials and 34% of baby boomers trust recommendations from strangers. As you can see, influencer marketing is a highly effective tactic. However, it can be costly, especially if it doesn’t turn out the way you planned.
Instead of hiring ao lists influencers, divide your audience by their purchase history to target your regular customers. Send them a personal email thanking them for their loyalty and inviting them to become one of your micro-influencers or brand ambassadors on Instagram.