Basic points for an optimal online form

However, it is not easy to know with certainty when a form will work. Nevertheless, there are several parameters that influence the proper canada phone number data functioning of an online questionnaire:

A.- Extension

A form should always be as short as possible . However, it is important to find the balance between obtaining basic information with as few black friday: these brands are no longer participating! fields as possible. Ideally, it should consist only of those fields without which you would no longer have a minimum quality of information.

The average length is usually between 3 and 6 fields, although there are effective forms with only one field , the email field. Additional fanto data information can be obtained with an email campaign or with phone calls after engaging the user with that first questionnaire.

B.- Include a clear and specific call to action

If you leave the “submit” message you will lose up to 3% of conversions. However, if you use more action-oriented messages, such as “ sign up ”, “ download ” or “ buy ”, you can increase the conversion possibilities of your subscriber acquisition form by 30%.

C.- Offer guarantees to users

A form must comply with all legal requirements , including information and links to privacy policies. But it is also important to include factors that provide an extra boost of trust to users, such as a seal of trust.

Basic recommendations for your forms

Do you want to know the best Forms that help tricks to make your subscriber acquisition more successful? Below is a list of 7 of the best tips to achieve this:

1.- Use clear copy

If you want your user to take the action you ask them to, you must make it very clear. Try to create a copy that is appropriate for each objective you want to achieve. If, for example, what you want is to offer a discount, it must be clear that they will only be able to get it by filling out the form.

By doing this, your user will feel more confident and also motivated to complete the form for the discount you are offering.

2.- Include coupons or incentives in your ads

This is a possibility that can work well for the ads you display. Everyone knows what a “ discount coupon ” is, so you won’t have to explain anything further. Users will probably feel comfortable sharing the information with their loved ones.

3.- Try Facebook context cards

This is one of the features that Facebook offers to improve the user experience. You can create forms on your landing page or on social networks. If you decide to do it on social platforms, it is interesting to try Facebook Lead Ads .

This is a way of displaying your ads on Facebook in which you can add a form to the ad. One of the advantages is that many of the data requested are already obtained by default from the login on the social network. Facebook has a large database, so there is no need to ask the user. In this way, it is easier for the user to give you their data as they feel more confident.

In addition, Facebook has a feature that will set you apart from the rest. These are the so-called context cards  , which provide more value to the user. These ads, in addition to showing the photo, the copy and the form, have another space between the two parts. In this place you can provide the information that will give your client the confidence to access and fill out the form.

You can include a description of your project and your company. Explain the benefits that the user can obtain by entering their data in that form. You will see that leads increase quickly, as well as conversions.

4.- Create different forms for different targets

To successfully capture subscribers, you need to measure, and measure a lot. It’s not enough to just create one form. It’s advisable to start by creating several with different formats. Then, test them all by sending messages to different audiences.

This way, you’ll know which one generates the most leads and clicks and which audience interacts the most. If you’re creating the form on social media, you should take into account the ad sets. Ideally, you’ll get a lower CPL (cost per lead) and better information collection.

5.- The fewer fields you use, the better

It is advisable to use fewer fields. Nobody likes to have to give a lot of information about themselves. It has been proven that the fewer fields that are required to be filled out, the more records are obtained. But less quality information is obtained. On the other hand, if you include too many fields, it is logical to obtain many fewer records but more quality information.

So what’s the solution? Simply measure. To find out what’s working best in your campaign, use tools that show you those results . The one that has the most registrations, subscriptions, etc., will be the winning form.

Do you know any effective tools to do this? A/B testing is a very effective method. You can compare two campaigns with two forms and see which one was better. The winner’s response is immediate and, from then on, you will know which form to use and which not to use.

6.- Keep responsive design in mind

It takes 38.5% longer to fill out a mobile form than a regular one . This is because many of today’s forms are not adapted to mobile devices. The result is a very high abandonment rate.

Various studies carried out in recent years have shown that people spend an average of 3 hours on their mobile. Or even more. Therefore, if you want to reach these users, you will have to adapt the forms to their screens and make their lives easier. Despite trying to improve this aspect, you must consider the difficulty of filling out a form on a mobile phone in itself .

One of the solutions is Facebook Ads campaigns, which are fully mobile-oriented. A user from the Facebook feed will be able to see the ad with the form just as it would be seen on a website.

7.- Choose multiple choice questions

The biggest annoyance for a user is being asked questions that they have to answer. Try to avoid this method and instead use multiple choice questions. However, don’t go overboard with the answer options. Limit them to three or four at most.

In the end, it’s all about having everything on the same screen for the user, without having to scroll anywhere else . The result will be a good user experience, more leads and more conversions.

Tools for attracting subscribers

If you want to get more subscribers, there are some tools that will help you do it. These forms can appear directly on the website or blog or through a link that redirects you to the form page. Some of the tools that can help you improve subscriber acquisition are the following :

1.- Manycontacts

This tool will allow you to create a top bar that you can display on your website. In addition, you can generate content in exchange for your user’s subscription or simply capture their email.

2.- Optin Monster

It is considered one of the best tools for attracting subscribers. It has several options: sidebar widgets, popups, bars, end of post.

3.- Ninja Kick

Another tool to seriously consider for capturing your subscribers. It has an attractive design for the user. In addition, another very positive point is that it has a good user experience. So it is easy and intuitive to create the form.