So much so that one of the essential types of emails for your business must be focused on inactive users. Below you will see how this resource can provide you with interesting benefits in less time than you think.

Recovering inactive users

The truth is that there are many techniques to recover inactive subscribers. Especially since it is six times more expensive to attract new customers than to retain current ones. The key is to make yourself seen again. Don’t wait for them to come looking for you.

Fortunately, you have different channels and tricks at your disposal to capture their attention:

• Use SMS Marketing . One of the alternatives to re-engagement emails for inactive subscribers is to create a list of those who have been missing for the last 6 months. Create creative SMS that include a link to a personalized landing page.
• Ask your most active users to help you reconnect with the most passive ones who have common characteristics.  In other words, imagine that you have a group of clients who regularly hire a service that one of the cayman islands phone number data inactive ones used to hire. The most interesting thing is to rely on their testimony or recommendation to capture the attention of the passive one.
• Use social media to make yourself visible.  And, above all, to humanize your brand.
• Make the most of your email.

It all starts with a detailed process

Before you start building your re-engagement emails for inactive subscribers, you need to know what approaches they should have. To do this, you what is online reputation and how to take care of it? need to carry out an analysis and segmentation to detect them:

• Identify which users are inactive and segment them based on the time they have spent without interacting with your messages.
• Try to understand what reasons lead them to be inactive. To do this, there is nothing like conducting a survey  like the one in the fanto data example or using the networks and testimonials of other users. This way, you will also know what attracts your potential audience the most.
• Create emails to regain their attention.
• Of course, encourage them to come back.

Re-engagement emails for inactive subscribers

The following list contains ten success stories that you can use as a roadmap to start creating your own campaigns:

1.- Banana Republic

One of the resources that never fails when creating re-engagement emails for inactive subscribers is discounts. Although you should not forget that for a user to interact with your message, the first thing they must do is open it.

In this case, whenever you are going to send a message in order to attract them again, you will have to play with a powerful subject that generates openings. That is where the greatest weight of this communication lies.

From there, you have several options to reignite the spark. If you look at the example of Banana Republic, the brand plays with several elements:

1. The headline is clear: “ We missed you.”  From the very beginning, the brand tries to create a more personal relationship with the subscriber. It is clear to them that the brand cares and is aware of their passivity.
2. A discount.  In this case, the offer is 15% and the user is not even invited to go to a specific landing page to redeem the promotional code. The user is directly invited to go to the physical store. Probably because the human treatment they receive there will generate the push that the user needs.
3. The discount only works by presenting the email.  It’s a way to make the message have value. The user will retain it.

2.- Facilitates the discharge

There are many reasons why your subscriber may be inactive. Maybe they’ve changed their email address. Maybe the address they originally gave you isn’t correct. Or maybe they don’t even open your messages because they wanted to unsubscribe one day and didn’t know how to do it.

However, you should monitor this entire process by periodically cleaning your database .

There is one important step: you should always make it easy for users to unsubscribe , just like in the example. And if you can do it in an original way, you will create stronger ties with the user.

3.- Maximize the impact with animated gifs

One of the reasons why it is interesting to incorporate gifs is because of their effectiveness. For example, Dell tested this type of content in its email campaigns and discovered that its revenue increased by 109% . Why?

• They achieve greater participation from users.
• Its creation is simple.
• You don’t need any plugin support to view it.

4.- Presents news

Another type of re-engagement email for inactive subscribers can be geared toward presenting new features.

AT&T wanted to show the offer for the new LG that was going on sale, but only to contacts who had any other model of this brand. Thanks to this customization, all those who had a phone from the company in question were shown the new LG, while the rest of the recipients saw an offer for an iPhone.

5.- Personalize the messages

Personalizing your messages is a  must for your re-engagement emails for inactive subscribers. In reality, though, you should carry out segmentation and personalization processes in most of the communications you carry out.

As you can see in the example, this personalization starts from the greeting itself. Giving a little nod to the user by calling them by their name is a way of making the communication more personal. Also, if you continue reading the message, you will be able to see how the brand explains to the subscriber that it misses them and that, whatever they do, they have a discount.

The flexibility that the brand shows with this discount can generate a certain engagement in the user. As you can see, the discount code can be shared with a friend. For the user it is a nice touch, while the brand ensures that someone redeems the promotion and a sale is generated.

In addition, brands that work on personalizing their email communications manage to generate twice as many conversions as those that do not.